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AI is reinventing products. It’s time to reinvent distribution. We lead the new Wave of Creator-led Distribution in B2B! AI will soon produce much of advertising, creating a new problem: most ads feel generic and inauthentic. When any company can generate unlimited content, credibility becomes key. The most effective ads today often come from real people, with their own voice, opinions, and trusted networks. In B2C, influencer marketing is already a core strategy. Now, the same trend is hitting B2B. While companies pour billions into platforms like Google and Meta, attention is shifting to creators and personalities who have built trust over years. Yet, only a small fraction of budgets follow this attention. This is one of the biggest opportunities in modern marketing: B2B influencer marketing, especially on LinkedIn. Many crucial B2B decisions now happen long before a pitch - in feeds, comments, or personal recommendations. 🚀
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