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At Joy_, we believe gifting should feel personal, playful, and full of surprise – basically everything today’s gift cards are not. We're here to reimagine gifting for the modern world, turning it from a transactional experience into a token of love – customizable, meaningful, and radically flexible. Our universal gift card can be personalized endlessly and redeemed for every product in every online store. That means one gift card = the whole internet. From boutique ceramics in Berlin to rice cookers in Korea – every wish is just a click away. But we're not stopping there. We're not building just a gift card, or even just a tech solution. We're building the gifting backbone of e-commerce – a product concierge that turns intent into instant access. Backed by industry experts and angel investors, we’ve raised our Pre-Seed round and are growing fast – now with you.