Senior CRM Manager Data & Automation (m/w/d)

Düsseldorf

17m

We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

Tasks

Develop our core customer metrics like repurchase rate and customer lifetime value
Own CRM performance across three brands and three markets end to end
Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
Use Claude as your default tool for copy, creative briefing, and campaign production
Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

Multi year B2C e-commerce background ideally in an international setting
Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
Already using Klaviyo MCP or genuinely eager to work this way
Very strong analytical mindset: you think in segmentation logic and test hypotheses
Comfortable in Klaviyo's templating language (HTML+Liquid)
Nice to have:
Basic scripting (Python/JS) for data exports and automation
Experience with SMS as a channe
Experience with WhatsApp as a channel

Benefits

Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
A new sport every month that we try out together in the Lyto Athletics Club.
Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.

We look forward to your application. No cover letter required – just tell us why you'd like to work with us and where you make a difference.