Location: Hamburg or Berlin

Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

We are looking for a Senior Marketing Manager to support and execute marketing initiatives for the German market. This role is ideal for someone with strong hands-on experience who is ready to take significant ownership, work independently on campaigns, and contribute to shaping local marketing initiatives within an established strategy.
In this role, you will support and report directly to the Head of Marketing Germany, while working closely with central teams and external agencies to deliver impactful campaigns across multiple channels.

Please make sure to submit your CV in English

YOUR DAILY ADVENTURES WILL INCLUDE:

Support the development and execution of the local marketing plan for Germany, aligned with central strategy and growth objectives
Plan and execute integrated campaigns to drive app installs, acquisition of new users, engagement and reactivation of current users
Manage day-to-day campaign execution, including content coordination, digital ads and timelines
Support the execution of ATL and BTL campaigns, ensuring alignment with digital and app growth objectives
Brief, coordinate and collaborate with creative and media agencies
Ensure campaigns are delivered on time, on budget and in line with brand guidelines
Monitor campaign performance and contribute to post-campaign analysis and learnings
Work cross-functionally with local and central stakeholders

TO BE SUCCESSFUL IN THIS ROLE:

3-5+ years of experience in B2C marketing, with a strong focus on app marketing, preferably in a fast-paced or international environment
Proven experience owning and scaling user acquisition campaigns for mobile apps
Experience working on multi-channel campaigns (digital, offline or integrated)
Hands-on experience collaborating with creative and/or media agencies
Strong organisational and communication skills
Ability to manage multiple projects in parallel and work independently
Fluent German and good English skills

BENEFITS & PERKS IN A NUTSHELL:

Flexible working arrangements	LinkedIn Learning
Sabbatical & special leave policies	WeRoad partnership
Birthday, 24th + 31st December off	Short term EU work policy
Mobility Credit
Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.

ABOUT FREENOW:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?

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