Marketing Lead (B2B / Technical Services)

About DENPAFLUX

DENPAFLUX is building the future of technical consulting and engineering-driven solutions for high-performance industries. We work with complex technologies and demanding applications — and we are now looking for a Marketing Lead who can transform technical excellence into a compelling market presence.

This is a high-impact role with strategic ownership, direct influence on positioning, and the opportunity to shape how DENPAFLUX is perceived in the market.

Your Mission

As Marketing Lead, you will own and drive DENPAFLUX’s overall marketing strategy.

You will bridge the gap between commercial strategy and marketing execution by translating complex technical services and products into clear, effective, and scalable messaging. Working closely with the CCO, you will lead marketing independently, ensuring that all external communication supports pipeline growth, positioning, and business objectives.

This role combines strategic thinking, content leadership, sales enablement, and operational steering.

What You’ll Do

Marketing Strategy & Positioning

Own and continuously evolve DENPAFLUX’s messaging and positioning framework
Translate technical services and product offerings into clear, market-facing communication
Develop channel-specific messaging across website, campaigns, LinkedIn, and sales collateral
Build targeted marketing approaches for defined industry verticals and ICPs
Ensure consistent brand and messaging quality across all customer touchpoints

Content & Asset Management

Audit and optimize the existing marketing asset library
Decide which materials should be updated, rebuilt, or retired
Build a scalable content engine that supports lead generation and pipeline growth
Brief and guide external content collaborators and creative partners

Budget & Channel Ownership

Own the marketing budget and channel strategy
Define channel priorities and allocate spend effectively
Track and optimize ROI based on measurable pipeline contribution

Team Collaboration & Leadership

Steer priorities and implementation together with the Marketing Operations Coordinator
Collaborate closely with lead nurturing and SDR functions
Define outbound messaging frameworks for business development activities
Ensure all customer-facing materials align with current strategy and positioning

Performance & Reporting

Measure and report marketing effectiveness across channels and campaigns
Track campaign engagement, conversion metrics, and pipeline contribution
Focus on business impact — not vanity metrics

What We’re Looking For

Experience

Minimum 5 years of experience in B2B marketing
Ideally within technical services, consulting, engineering, industrial, or technology-driven environments
Proven experience developing messaging and positioning strategies
Strong track record translating complex technical offerings into compelling market communication
Experience owning or defending marketing budgets
Comfortable working in agile, fast-moving small teams (<50 employees preferred)

Skills

Strong strategic messaging and positioning capabilities
Deep understanding of LinkedIn-first B2B content strategy
Experience creating sales enablement materials that actually support revenue generation
Strong analytical mindset with experience in marketing performance tracking and attribution
Excellent written English and German skills (mandatory)

Tools & Systems

HubSpot (CRM/CMS experience required)
LinkedIn Campaign Manager or equivalent
Notion or similar planning/documentation tools
Basic design literacy (Canva, Figma review, quality control)

Why Join DENPAFLUX?

High ownership and strategic influence
Direct collaboration with leadership
Opportunity to shape a growing technical brand
Fast-moving environment with real impact
Freedom to build scalable marketing structures from the ground up

If you enjoy turning complex technical expertise into market momentum and want to build modern B2B marketing in a growing company, we’d love to hear from you.

Jobs at DENPAFLUX

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