Are you a social-first creative leader obsessed with audience behaviour and internet culture? Do you have a proven track record of setting up and governing content systems for major brands? Can you lead high-performing teams to best-in-class work across multiple markets and workstreams?

We’re looking for a Social Creative Director to take the reins of one of the agency’s most significant entertainment accounts, overseeing the content strategy and creative direction for a dynamic, award-winning social programme.

This is a senior leadership role, responsible for defining how the brand shows up across social - setting the vision, establishing best practices and constantly raising the bar to ensure the work is always ahead of the curve. Sitting above a central team of directors and a global team of market creative leads, you’ll guide the overarching direction of the account while partnering closely with senior client stakeholders and agency leadership.

This requires someone fluent in operating at both macro and granular levels: defining long-term content strategy and creative frameworks while maintaining high-level oversight of day-to-day output, social excellence, and creative quality.

We’re looking for someone equally comfortable leading teams, influencing senior stakeholders and navigating the fast-moving realities of high-volume, high-impact social. Someone who understands how to scale learnings across markets without losing cultural relevance or strategic sharpness.

Requirements

Strategic leadership & account direction

Define and lead the overarching creative vision across the account
Turn that vision into briefs and goals that move with the ever-evolving social landscape
Translate business objectives, cultural insight and platform behaviour into clear frameworks and priorities
Set the creative operational direction for always-on, reactive content and audience engagement across markets
Lead major global and local market social campaigns, ranging from flagship live festival coverage to lower-funnel ecommerce
Ensure all content output aligns with brand positioning, audience expectations and platform best practices
Identify opportunities for innovation, growth and evolution across channels and content formats
Shape the future direction of the account and support wider opportunities across additional entertainment briefs and partnerships

Creative oversight

Maintain ultimate oversight and quality assurance across all content output
Uphold a consistently high creative standard across markets, campaigns and publishing
Oversee Creative Directors and wider creative teams to ensure cohesion between campaigns and always-on content
Ensure community insights, audience behaviour and platform trends meaningfully inform creative development
Spot emerging cultural, platform and creator trends and translate them into actionable opportunities for teams

Operational leadership & team management

Build and oversee systems, workflows and publishing operations that enable teams to work effectively at scale
Ensure consistency in ways of working, editorial processes and publishing standards across accounts and markets
Lead and mentor senior content leads, creating clarity, momentum and alignment across teams
Work closely with delivery and operational leads to ensure processes are adopted and continuously refined
Balance multiple fast-moving workstreams while maintaining clarity and calm under pressure

Client & stakeholder management

Act as a senior strategic partner to client stakeholders and agency leadership
Lead high-level conversations around content direction, performance and account growth
Translate leadership discussions and business priorities into clear objectives for internal teams
Confidently present strategic thinking, creative direction and performance narratives to senior stakeholders
Build trusted relationships across client and agency teams

What are we looking for?

Significant leadership experience within social and content environments, either from a senior social creative or content strategy background
Proven experience leading large-scale, multi-market or global accounts
Deep understanding of social platforms, audience behaviour and content ecosystems
A strategic mindset paired with strong instincts and impeccable creative judgment
Experience building operational systems and frameworks for high-volume content teams, as well as experience leading major campaigns
Strong leadership and people management experience across multidisciplinary teams
Exceptional stakeholder management and presentation skills
Calm, decisive and highly organised in fast-paced environments
Data-informed, with the ability to use insights to evolve strategy and improve performance

Benefits

Warum du Teil unseres Teams werden solltest?

Lebendiger Teamgeist: Wir tragen das Adjektiv social sehr bewusst im Namen und leben einen starken Teamgeist und eine offene Unternehmenskultur mit flachen Hierarchien, in denen deine Stimme zählt!

Spannende Projekte mit internationaler Reichweite: Wir arbeiten an digitalen Projekten, die Maßstäbe setzen! Unsere Kund:innen kommen aus dem B2C- und B2B-Umfeld und sind sowohl lokale als auch internationale Player.

Global verbunden und lokal verwurzelt: Unsere Teams an den Standorten München und Kreuzberg profitieren von einem nachhaltigen Wissensaustausch mit den WAS Standorten weltweit und sind im Glockenbachviertel und Kreuzberg zu Hause.

Flexibilität - Yes please!: Hybrides Arbeiten vereint für uns die Vorteile des Home Offices mit denen des Arbeitens im Büro. Genau deswegen haben wir uns für einen 2/3 Split entschieden, der bedeutet, dass wir bei 40h mindestens 2 Tage vor Ort mit unseren Kolleg:innen und 3 Tage im Home Office arbeiten. But that’s not all! Darüber hinaus sind wir große Fans von Remote Arbeit. Deswegen hast du bei uns die Möglichkeit 20 Tage innerhalb Deutschlands und weitere 20 Tage innerhalb Europas remote zu arbeiten. Wenn du also kein großer Fan des Deutschen Winters bist, join us und du kannst diese Zeit in Portugal oder Griechenland genießen.

Mehr Benefits für dich: Weil wir wissen, wie wichtig Well-being ist und wir Benefits einfach lieben, bieten wir dir mehr als nur den Standard. Genieße 2 zusätzliche Health Days, Menstrual Leave, einen freien Tag an deinem Geburtstag, eine Kooperation mit Wellpass, das Deutschlandticket, eine Mitgliedschaft bei OpenUp und vieles mehr.

Warum du Teil unseres Teams werden solltest?

Global verbunden und lokal verwurzelt: Unsere Teams an den Standorten München und Berlin profitieren von einem nachhaltigen Wissensaustausch mit den WAS Standorten weltweit und sind im Glockenbachviertel und Kreuzberg zu Hause.