Social media content creator - app start-up (unpaid) - remote USA

LoveLane

Berlin

16m

Important: As we are bootstrapped, this is an unpaid internship.

Our Product

Our App Soy & Mochi is the most gamified couple's app in the AppStores.

We’re building a game app for couples so they can deepen their relationship while having a lot of fun.

Our vision is to become the platform for all couple-related topics.

Tasks

Responsibilities

Your focus will be on creating high-impact social media content content (static and video) that strengthens our brand and helps couples discover Soy & Mochi.

You will work directly with the founder to:

Brainstorm, script, and create content pieces that fit our brand vibe
We will jointly define the strategy that works for you and that feels most natural: video vs. static posts, with vs. without your face/ you in front of the camera. We are fully flexbile to adapt and see what works best for you and the content
Research competitors and viral trend formats
Define your main target group, content positioning/ strategy and format
Create the content piece
Edit and post short-form content optimized for reach & engagement
Analyze content performance and help adjust our strategy
Explore creative ways to grow our presence across TikTok and Reels

This position is super exciting as you get to experience the full process from research, strategy, content creation, analytics and iterations.

In addition, you get to gain experience across different channels. We will cross-post the content you create to define, which channel will work best for you (tiktok, instagram, youtube), before we go deeper into one channel.

Requirements

It doesn't matter what you study — we care far more about practical, hands-on experience.

You ideally:

Have experience creating content for TikTok or Reels (personal or professional)
Understand current trends, sounds, formats, and TikTok culture
Feel comfortable researching hashtags, angles, and storytelling styles
Enjoy creating quick, scrappy content rather than aiming for perfection
Love working independently without strict guidance
Are available for at least 3 months full-time or 4-6 months part-time (20h/week minimum)
Ideally you are located in the US

Benefits

A lot of creative freedom — try ideas, experiment, and build a portfolio
Learn how a real early-stage startup works
Fully flexible working hours & completely remote
Your content will be seen by thousands of couples

As we are bootstrapped, this is an unpaid internship, and there will be no option for a paid position afterwards.