Jobs in Germany
Your tasks
Reporting to the International VP of Growth, the Director of Global Marketing Operations (m/f/d) will lead Performance, Marketing Analytics, and Marketing Technology activities across all growth and marketing initiatives at Clark. This is a pivotal leadership role within the Global Growth organization, responsible for instilling a performance-driven culture through rigorous budgeting, measurement, and technological enablement - aligned with long-term business goals across all geographies.
This role requires deep expertise in marketing performance strategy, including budget planning, performance measurement, and marketing analytics, with a strong orientation toward technology-driven transformation. The ideal candidate will bring proven experience in multi-geography, multi-product environments such as e-commerce, subscription services, or digital finance/insurance, with responsibility for managing large-scale media investments (up to 9 figures) and measuring their impact rigorously.
Your main tasks will include:
1. Budgeting & Performance Management
- Own the global growth and marketing budgeting process, defining targets and KPIs for all paid media, organic channels, and CRM/lifecycle marketing activities.
- Collaborate with Finance, Sales, and Local Market teams to align on targets and investment plans.
- Lead performance monitoring and reporting processes—from Executive Committee updates to market-level reviews—ensuring regular knowledge-sharing across all marketing functions.
2. Marketing Analytics & Attribution
- Own the Marketing Analytics function, developing a robust measurement framework and consistent attribution model to track and evaluate the impact of marketing efforts.
- Lead the evolution of performance metrics toward customer-level ROI, with a focus on Customer Lifetime Value (CLV), while maintaining strong oversight of ROAS across all channels.
- Work closely with Central Data, Product, and Technology teams to align analytics priorities with the broader Martech/Adtech roadmap.
3. Martech & Adtech Enablement
- Manage and coordinate internal teams and external partners responsible for the development and maintenance of Clark’s Martech and Adtech stack.
- Collaborate with Paid Media, CRM, Lifecycle, and Creative teams to capture functional requirements and ensure their needs are reflected in the roadmap.
- Ensure alignment between technology capabilities and marketing performance objectives.
4. Team Leadership & Talent Development
- Lead and develop a team of experts and emerging talent, including: Marketing and Performance Analysts and Martech and Adtech Specialists
- Foster a high-performing, inclusive, and collaborative culture focused on mentorship, innovation, and professional growth.
Requirements
- Proven experience: 4+ years of leadership in international marketing operations, analytics, or performance roles across multiple markets.
- Commercial acumen: Strong track record of defining and managing large marketing budgets, aligning spend to business objectives, and collaborating effectively with finance and sales teams.
- Marketing analytics expertise: Deep understanding of attribution models, measurement frameworks, and the marketing analytics landscape—including vendor evaluation and implementation.
- Performance ownership: Demonstrated ability to lead marketing teams and the broader organization in understanding and acting on marketing performance insights.
- Inspirational leadership: Empathetic and visionary leader who builds trust, motivates teams, and influences cross-functional stakeholders.
- Organizational agility: Highly organized and capable of managing multiple projects in a fast-paced, evolving environment.
- Collaborative approach: Excellent communicator and team player who thrives in cross-functional, global settings.
