Most performance marketers optimize someone else's machine.

This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders.

We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands.

We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of.

Tasks

Own and run performance marketing across multiple brands (Meta, Google, TikTok)
Build a structured testing framework for creatives, hooks, and audiences
Work closely with brand teams to develop high-performing ad creatives
Set up and improve tracking & attribution from the ground up (Shopify, GA4)
Analyze performance data deeply and turn insights into action
Scale winning campaigns and systematically improve CAC
Think in funnels and customer journeys — not just channels

Requirements

Several years of hands-on performance marketing experience, ideally in D2C
Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must-have)
Analytical mindset: you read numbers, draw conclusions, test hypotheses
Experience with creative testing and iterative optimization
No fear of ambiguity — you create structure where there is none

Nice to have:

Shopify experience
TikTok Ads
Attribution and tracking setup know-how

Benefits

Full ownership over something that actually matters
Direct collaboration with the founders — short paths, real decisions
Fast learning curve across multiple brands and audiences
A team that builds, not manages
Competitive salary + upside potential
Dynamic, no-corporate environment

This isn't for someone who wants to optimize an existing setup and wait for approvals.

This is for someone who wants to build — and leave a mark.

If that's you: apply now. We move fast, keep it simple, and you'll hear back from us directly.

Jobs at TheFamilyGroup

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