At TheFamilyGroup, we build a house of brands for families – from baby to teenage years. Our ambition is to become the company behind the most loved kids & family brands in Europe.

We are already operating multiple brands with double-digit million revenue and strong growth.

Now we’re taking the next step:

Building an in-house performance marketing engine that outperforms any external agency. This role is not about simply managing campaigns. It’s about building and scaling our growth machine.

Tasks

Own and manage performance marketing across multiple brands (Meta, Google, TikTok)
Plan, execute and optimize campaigns with clear ROI focus
Build a structured testing framework (creatives, hooks, audiences)
Work closely with brand teams to develop high-performing creatives
Analyze performance deeply and derive actionable insights
Scale winning campaigns and systematically improve CAC
Set up and improve tracking & attribution (Shopify, GA4, etc.)
Think in funnels and customer journeys, not just channels
Contribute to building our internal performance marketing setup

Requirements

multiple years experience in performance marketing (ideally D2C)
Strong hands-on experience with Meta Ads (must-have)
Solid understanding of Google Ads (Search & Shopping)
Analytical mindset and strong data understanding
Experience with testing frameworks and iterative optimization
Strong interest in creatives and what makes them perform
Entrepreneurial mindset – you want to build, not just execute

Nice to have:

Experience with Shopify
TikTok Ads experience
Understanding of attribution and tracking setups

Benefits

Build the performance engine of a fast-growing multi-brand company
Work directly with experienced serial founders
High ownership and real impact from day one
Fast learning curve across different brands and audiences
Dynamic, no-corporate environment
Competitive salary + upside potential

If you want to build something instead of optimizing someone else’s account, we’d love to hear from you.

Letsss gooooo!

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