Head / Lead of Influencer Marketing (all genders)

Your role

You will lead Sunday’s Influencer Marketing strategy and constantly challenge the status quo to drive commercial growth for the business while appreciating the essential nature of Influencer Marketing. You will develop your own thoughts and ideas to improve our understanding of the impact of Influencer Marketing on the business, guiding our ambitious Influencer Marketing scaling plans across multiple social media channels, influencer engagement, and international markets.

• Oversee and guide a substantial growth of investment into the influencer business model while ensuring it drives appropriate commercial value for the business
• Create and execute plans to activate influencers across multiple social media channels (Instagram, YouTube, TikTok)
• Build, expand and foster a team of influencers through engagement strategies, consistently focused on the company's growth and success
• Develop a framework and toolset to assess the performance and impact of influencers, effectively allocating marketing spend and resources
• Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, events, and other forms of communication
• Develop and grow your team according to organizational needs
• Facilitate all processes and operations required to run Influencer Marketing programs internationally

Your profile

• Minimum of 5 years working in this field, coupled with a deep passion for health and nutrients
• Demonstrated success in driving commercial growth, preferably for an international dtc e-commerce brand
• Proficient in overseeing an influencer program with a budget of at least 400K/month
• Adaptable in thinking and action on both micro and macro levels, while also proficient in leading and motivating a diverse team
• Ability to grasp and influence crucial KPIs per influencer, combined with strategic budget allocation and performance monitoring to optimize resource utilization and maximize ROI
• Familiarity with current trends and their application to our dtc brand, alongside a growth mindset and continuous improvement mentality
• Fluent in both German and English, with Berlin as the permanent place of residence

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket
• A healthy balance is important to us: we offer a hybrid work model and 'workation'
• We offer German and English language courses – financed entirely by us!
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day Please apply with your CV andcover letter via our application portal.
  

Contact
Sabrina Thome