Jobs in Germany
🌍 Can you help us change the world?
It's true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we're propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we're enabling the world's most revolutionary hospitality brands to accelerate their digital transformation.
We're on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole... 🐇
🧑🏻💻 About the role
First things first: you want to know what you're actually applying for. It's impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it down to a job description (which we do because this is a job description), it would be this:
*Contracted internally as Senior Field Marketing Manager - Northern Europe*
This role will take the lead on all marketing activities in this key region, including developing comprehensive business and comms plans, and building field marketing and account-based marketing programs. They'll work closely with the marketing and sales teams, as well as collaborating with external contacts such as PR agencies and networking partners.
Key responsibilities include planning, organizing and executing event and field marketing programs in order to generate new prospects and develop existing leads and opportunities alongside the sales team. They must have strong business acumen and operational aptitude, exceptional people and communication skills, and the ability to work collaboratively with Mewsers of all levels.
They should have a hypothesis-driven approach to problem solving, strong quantitative skills, and comfort addressing broad-reaching and ambiguous questions. This role is very visible in the organisation and will have significant room for growth. Mews offers flexible work locations, with the ability to work remotely or make use of Mews offices. Some travel will be required for this role.
✅ Your mission, should you choose to accept it:
Strategy Development:
- Develop and execute a comprehensive field marketing strategy aligned with the overall marketing and business objectives of the wider Mews organization
- Collaborate with the demand generation, digital, product and creative marketing team to ensure consistency in messaging and branding.
- Communicate with and educate the go-to-market (GTM) about new and planned marketing activities for your region
Team Leadership:
- Train, mentor, and manage a team of field marketing professionals
- Foster a high-performance culture and ensure the team is aligned with organizational goals.
Market Analysis:
- Conduct market research and analysis to understand local or regional market trends, customer preferences, and competitive landscape.
- Utilize data and insights to make informed marketing decisions and adapt strategies accordingly.
Campaign Planning and Execution:
- Plan and execute local marketing campaigns, events, and initiatives to drive brand awareness and lead generation.
- Collaborate with go-to-market teams to ensure marketing efforts are aligned with sales goals and objectives.
Budget Management:
- Develop and manage the field marketing budget, ensuring efficient allocation of resources to achieve desired outcomes.
- Monitor campaign performance and adjust spending as needed to optimize ROI.
Measurement and Reporting:
- Provide regular reports and insights to the executive team on campaign performance and areas for improvement
- Work in collaboration with the Marketing Team to create and execute a lead generation plan that delivers inbound, qualified leads and pipeline growth to hit MQL, SAL targets
🤝
- People management & experience mentoring marketing professionals
- Hospitality tech, SaaS or B2B tech experience
- 8+ years of event planning experience and field marketing experience.
- Driven by metrics that can demonstrate success and ROI based on budget and company/team KPIs
- Openness to work in a high-performing international team with positivity and accountability
- Expert at time management, prioritisation, and organisational skills
- Experience working in a fast paced, high growth scale up is a plus!
- Experience with Hubspot and Salesforce is a plus!
🎉 What's in it for you?
Did you know that Mews was voted the Best PMS of 2024 and has previously held the title of Best Place to Work in Hotel Tech for two consecutive years? You do now. Most of that is down to our inspiring team, but part of it is because of some pretty amazing perks. As well as awesome colleagues and stimulating work, you'll get:
- Participation in the Company shares program
- Best-in-class Parental Leave Policy. At Mews, as the primary caregiver you get 6 months of fully paid parental leave, and as a secondary caregiver, you get 2 months of fully paid parental leave.(No matter your location, this can be used during the 1st year and applies if you've been employed for at least 1 year at Mews)
- Flexible Benefits via the ThanksBen platform
- Unlimited paid holiday (no, this is not a typo)
- Wellness Wednesday's (once a month, the whole company enjoys a day where you can attend to your own well-being)
- Remote/flexible working (we're 100% hybrid-proof, but we cannot hire from anywhere in the world unfortunately, so feel free to reach out and check with us!)
- Monthly working from home allowance and a monthly healthcare insurance allowance (we want you to be happy & healthy)
- Regular team events and socials
🤷🏻 Who is Mews?
We want to get to know you, so it's only fair we tell you a little bit about ourselves first. Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world, as they pursue their mission to develop transformational solutions for brands and create remarkable experiences for guests.
Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.
From global hospitality brands to independent properties, hoteliers join Mews because they recognize the power of innovation. They understand that they can benefit from hotel tech that drives efficiency, maximizes revenue, and improves guest happiness.
Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.
Ranked 24th in the FT 1000 list of the fastest-growing European companies in 2021, Mews has been recognized as the Best PMS by industry peers at the HotelTechAwards in both 2020 and 2024, consistently earning acclaim. Mews also achieved finalist status in 2021 and 2022. What's more, we take immense pride in being listed among the Best Places to Work in Hotel Tech during those same years and again this year. But our achievements don't stop there; Mews was also listed among the World's Best Hotel PMS Provider 2023 and as the World's Best Independent Hotel PMS Provider 2022 and 2023 by the World Travel Tech Awards.
💭 Life at Mews
That's what we do, but what about who we are? Mews' culture is special and difficult to capture in words, which makes writing this tricky. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You'll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person. Sometimes the work can be challenging and there can be a lot of it, but you'll always be able to rely on those around you.
Yes, we're ambitious and we move fast, but we know the value of fun and taking a breather. Every month we have a Wellness Wednesday, a day off that you can use to boost your health, whether that's a long lie-in, a trip to the gym, or anything in between. We have slack channels for almost every interest imaginable, and an all-company meeting every Friday gives you the chance to ask any question to our leadership team.
To get more of an idea what life at Mews is like, check out our Instagram 📸.
We're guided by our five key values; if you see yourself in them, it's time to get in touch.
Everyone is welcome at Mews
To reimagine the art of hospitality, we need teams who represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us. Embracing different perspectives, trying new things and feeling safe to bring your authentic self to work. If this sounds like you and you're ready to join a global, innovative, and exciting community, we'd love to hear from you!
One very important note….don't hold back! Even if you think you don't meet 100% of the criteria listed in this job role, we still encourage you to apply. We believe that everyone should have equal access to opportunities and want to ensure we provide an inclusive experience, so do let us know if there is anything else we can do to support your application process. We can't wait to hear from you!
