Our Marketing, Audience & Communication department is looking for new colleagues for our platforms local (dot) ch and search (dot) ch in the role of: SEO & GEO/AIO/AEO Manager. Are you ready to revolutionize how Swiss SMEs connect with their customers?

Tasks

Developing and operationalizing an innovative SEO strategy focused on Generative Engine Optimization (GEO), technical SEO for large websites (>1 million URLs), and AI-powered on-page optimization.
Integrating AI technologies: Implementing RAG architectures and other AI tools to automate and enhance SEO processes.
Promoting a culture of innovation: Identifying and implementing new technologies and methods to continuously improve SEO strategies.
Coordinating external partners (with in-house focus): Managing SEO agencies and service providers while maintaining clear operational responsibilities within the team. We're not looking for pure coordinators—we want doers.
Monitoring and optimization: Tracking search results and structured data to continuously improve visibility and performance.
Leading content optimization initiatives: Ensuring content meets the latest SEO standards and user needs.
Taking full ownership of a large-scale project involving over 4 million URLs, in complex multilingual and multi-product environments, across multiple brand platforms.

Requirements

In-depth knowledge of SEO strategy and AI-supported processes: Experience using AI to optimize search engine strategies.
Innovative and growth mindset: Willingness to explore new paths and develop creative solutions.
Extensive hands-on experience in technical SEO: Practical knowledge of complex website setups, structured data, hreflang, Core Web Vitals, crawl management, and JavaScript SEO.
Familiarity with SEO tools: Proficient in using Google Search Console, GA4, Sistrix, and similar tools.
End-to-end project responsibility: Ability to independently manage SEO projects from strategy to execution with efficient internal and external resources.
Experience with multi-domain and multi-brand setups: Understanding of keyword cannibalization between SEA/SEO and mitigation strategies.
Strategic deployment of internal and external partners: Ability to use resources effectively and lead teams.
Familiarity with local SEO best practices: Experience optimizing category-city combinations.
Understanding GEO strategies: Recognizing the difference from classic SEO, including adjustments for Generative Search results (e.g., SGE) and Local SEO.
Knowledge in AI, NLP, and search engine algorithms: Understanding how modern search engines and their algorithms work.
Strong analytical skills: Ability to measure SEO performance and make data-driven decisions.
Hands-on culture: We are a practice-oriented, experimental team with lots of freedom to implement ideas and scale AI in SEO.

Language Skills: Basic German is a must, French and Italian are an advantage.

Benefits

remote and hybrid work possible

Join local and shape the future of marketing as an SEO & GEO/AIO/AEO Manager. Use your expertise in a dynamic team. Apply now!

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