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  • Hamburg

  • Location: Hamburg or Remote (Germany-based)

    Industry: Sport-Tech | Start: ASAP | Languages: Fluent German & English

    CUJU is on a mission to become the new digital standard in athlete identification and development in global sports. Our platform harnesses AI, advanced analytics, and digital networking to democratize the access to knowledge, development and career opportunities independent of gender, ethnics or origin. We digitally empower athletes and sports organizations with unbiased and data driven insights on our way to redefine the future of talent scouting.

    🌟 Your Mission: As Go-to-Market (GTM) Manager, you'll drive the strategy execution behind product and service launches. You’ll align strategy with concrete goals, empower cross-functional teams with comprehensive market intelligence, define multi market launch roadmaps, and ensure every initiative lands with impact. This is a key strategic role with a strong operational core—ideal for someone who thrives at the intersection of planning, innovation, and execution.

    Aufgaben

    What You'll Work On:

    • Develop and execute comprehensive international GTM strategies and project plans.
    • Analyse market trends, competitive landscapes, and regulatory developments to inform product positioning and pricing.
    • Collaborate with teams across product, sales, business development, and marketing to align goals and workflows.
    • Manage timelines, track KPIs, and ensure seamless, timely launches.
    • Conduct in-depth market benchmarking and customer insight research, including segmentation, persona creation, and customer discovery.
    • Lead cross-functional alignment across departments including product, legal, content, finance, and operations.
    • Monitor and report on launch progress using clearly defined KPIs and success metrics.

    Qualifikation

    🧠 What You Bring:

    • Degree in Business Administration, Marketing, Strategy, or a related field.
    • Proven strategic thinking with a data-driven, analytical approach.
    • Strong project management and team collaboration skills.
    • Solid experience in GTM strategy, sales enablement, and tools like Excel, Power BI (app-based business experience a plus).
    • Proficiency with CRM and lead management tools (e.g., Salesforce).
    • Exceptional communication, presentation, and stakeholder management skills.
    • Fluent in German and English; Portuguese is a plus.
    • Willingness to occasionally work onsite in Hamburg.

    Benefits

    • A key role in one of Europe’s most promising sport-tech startups
    • Competitive salary and a comprehensive benefits package
    • A dynamic, international, and collaborative team culture
    • Opportunities to work directly with football clubs and industry leaders

    🎯 Your Impact: You create the bridge between simultaneous market entries, local set ups and user growth. As a GTM Manager, you’ll help refine positioning, optimize marketing & sales funnels, and unify marketing efforts in various markets, making sure every market entry lands with precision and impact.

    Application form

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