Product Marketing Manager - Freelancer (f/m/d)

Position Description

Our rapidly growing company is seeking an experienced Product Marketing Freelancer to act as a key interface between product management, sales, and marketing. You will play a vital role in defining product messaging, creating compelling marketing collaterals, as well as drafting and implementing product launch and communication campaigns that drive success.

Responsibilities

• Develop and refine product positioning messaging in collaboration with product management
• Create product-specific marketing materials, including pitch decks, promotional videos, campaign footage, whitepapers, and web-copy
• Plan and execute product communication strategies in close partnership with sales and product management
• Lead product launches and implement targeted outbound and inbound marketing strategies
• Serve as the go-to contact for product marketing inquiries and, when necessary, provide training on marketing initiatives

Experience & Skills

• At least 6 years of professional experience in B2B product marketing, ideally in the automotive industry
• Proven track record in technology with the ability to fully understand and communicate technical products or solutions
• Creativity in producing content that optimally positions our products
• Customer and demand-oriented mindset
• Proficiency in MS Office and experience with Photoshop and InDesign
• Strong knowledge of content marketing & social media
• Team player with outstanding communication skills
• Excellent command of the English language