Founding Head of Marketing/Growth

Berlin

79.999 - 80.000 €

Berlin

We are a Berlin-based B2C fintech operating in stealth, founded by two repeat founders (YC alum, exit) with prior 10+ year careers in investment banking and strategy consulting, respectively. We recently raised a €3m pre-seed round and are now assembling a small, exceptionally strong core team.

Our culture is built on ownership and clarity. We align with you on vision, then set KPIs and required resources together—and then trust your drive and expertise.

Tasks

As our first dedicated Growth leader, you will own the end-to-end customer acquisition strategy—from positioning and brand to channel mix, execution, and measurement. You’ll run high-velocity experiments across content, social, SEO, paid, referral, and offline; build the growth engine from 0→1→scale; and be a key partner in product iteration and roadmap decisions.

Define, test, and scale our customer acquisition strategy across the full funnel.
Own budget allocation and performance across paid, organic, partnership, referral, and offline channels.
Establish a rigorous experimentation cadence (hypotheses, design, instrumentation, measurement, learnings).
Shape our brand narrative and positioning alongside the founders.
Instrument and report on KPIs.
Collaborate tightly with Product & Engineering to turn insights into product improvements and growth loops.
Build and lead a lean, high-performing growth team (in-house and/or with specialist partners) as we scale.

Requirements

You have previously built a material B2C customer acquisition engine (from early stage to meaningful scale).
Deep hands-on experience across multiple channels (e.g., paid social/search, SEO, content, referrals, influencers, partnerships, offline).
Strong analytical and tooling fluency (at minimum: Excel/Sheets, attribution/analytics stacks, experimentation frameworks).
A product mindset—you know growth rarely lives only in marketing.
Bias to action, comfort with ambiguity, and a founder-like ownership mentality.
(Nice to have) Fintech or other regulated industry experience.

Benefits

€80,000 gross annual fixed salary
Meaningful participation in our employee options programme
On-site in Berlin-Mitte, with flexible remote work as you see fit
High autonomy, low politics, fast decision-making

Hiring process

Intro call (30 min) – mutual fit & high-level role context
Deep dive with founders – your past growth playbooks & how you think
Practical case – a short, real-world growth problem
Team conversations & offer