Jobs in Germany
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
As the CRM Subscription Lead for Wolt+, you will be instrumental in defining, developing, and executing our global customer subscription strategy. You will lead the creation of innovative programs and propositions, driving customer lifetime value and retention through advanced CRM practices.
This role demands a highly strategic individual with a deep understanding of customer behaviour, data-driven decision-making, and a proven ability to lead cross-functional initiatives across diverse regions.
What you'll be doing
The successful candidate will be responsible for strategic development and execution of customer-centric subscription initiatives, translating business objectives into actionable, data-led campaigns and customer journeys.
Day-to-day in this role you'll:
- Develop and lead the execution of sophisticated, multi-channel CRM communication strategies across email, push notifications, in-app messaging, and emerging channels, optimizing for Sign up to Paid Subscribers, engagement, retention, and subscription growth.
- Drive the strategic integration of CRM initiatives with broader marketing, product, and design roadmaps to create seamless and impactful customer experiences across all touchpoints
- Drive campaign reporting and performance analytics, producing actionable insights and presenting strategic recommendations to senior leadership to inform roadmap prioritisation.
- Establish governance and quality assurance standards for all outbound communications to ensure compliance with industry regulations and adherence to brand tone and guidelines.
- Lead and orchestrate complex loyalty and CRM initiatives by effectively collaborating with and influencing diverse stakeholders across central and regional marketing, product, design, and the consumer business team
- Identify and implement opportunities for automation, reducing manual tasks and increasing efficiency through advanced customer journey mapping and triggered workflows.
- Mentor and guide junior team members, providing strategic oversight, feedback, and development support.
Our humble expectations*
- At least 7 years of progressive experience in loyalty program management, CRM strategy, or customer engagement roles, with a demonstrable track record of success in a senior capacity, preferably working within B2C from a tech, eCommerce or similar industry with at least 3 years of managerial experience.
- Strong leadership and influencing skills, with the ability to effectively collaborate with and inspire cross-functional teams in a global organization.
- Proven experience in designing, launching, and optimizing complex, multi-channel subscription programs.
- Excellent communication and presentation skills, with the ability to articulate complex strategies to diverse audiences, including senior leadership.
- Demonstrated ability to drive innovation and adapt to a rapidly evolving technology landscape.
- Previous experience with Iterable/Braze/CleverTap/Leanplum is preferred.
- Previous experience in food delivery, on-demand delivery or e-commerce is a strong plus.
What we offer
- Work with a high degree of autonomy in a team where your contributions significantly impact outcomes.
- Be part of Marketing Automation that leads the Wolt+ product.
- Collaborate with smart, driven colleagues across 30 countries in a supportive culture.
- Enjoy a flexible hybrid working model in Berlin/Helsinki.
- Receive competitive compensation and benefits that prioritize your well-being and development.
Next steps
You will meet with one of our Talent Aquisition team for who will dive into your experience to date, they will also give an overview of the role and Wolt.
Then you will meet your potential manager whom will go into more details of the role and the expectations for this, you will also meet one of the key business partners for Wolt+.
The final stage is an assignment to asses your problem solving skills.
Our Commitment to Diversity and Inclusion
We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
