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  • Berlin

    Salary Icon 45.000 - 55.000 €
  • The TIENS Group Co., Ltd. is a multinational conglomerate, integrating industrial capital, business capital and financial capital with its scope of business covering biotechnology, health management, hotel and tourism industry, education & training, e-commerce and finance investment, etc. With its business reaching over 224 countries, TIENS Group has set up branches in 117 countries & regions and has established strategic alliances with top ranked enterprises from many countries. TIENS Europe Region is currently active on more than 20 markets.

    Tasks

    • Design and implement the overall S2B2C platform operation strategy tailored to the European market, integrating direct selling and distribution models with a multi-tiered incentive structure.
    • Establish a structured distributor system (e.g., VIP, Agent, Partner), including onboarding, training, performance evaluation, and compliance with local laws and regulations.
    • Create sustainable growth strategies for B-end (suppliers/distributors) and C-end (consumers), balancing both sides of the platform to ensure long-term ecosystem health.
    • Oversee the full user journey from registration to repeat purchase, using data-driven insights to optimize activation, conversion, and retention, aiming to increase GMV and LTV.
    • Collaborate with marketing to launch localized promotions (e.g., group buying, flash sales, loyalty programs), and implement performance-based incentives to drive B-end activity.
    • Align with supply chain on product selection and availability, ensuring high-demand and high-commission products support distributor sales success in EU markets.
    • Build data dashboards to track key operational metrics (e.g., distributor activity, commission settlement, engagement), while proactively identifying risks such as fraud or regulatory breaches.
    • Serve as the central operational hub across departments (tech, marketing, legal, logistics), driving seamless cooperation to deliver platform goals efficiently and compliantly.

    Requirements

    • 5+ years of experience in e-commerce, social commerce, or platform operations.
    • Minimum 2 years hands-on experience with S2B2C or tiered distribution platforms.
    • In-depth knowledge of multi-level commission systems, channel incentives, and digital distributor ecosystems.
    • Preferred background includes experience in overseeing operations for large-scale health, pan-entertainment, live streaming, social, AI, or similar products.
    • Proficiency in German and English is required; additional European languages is a strong plus.

    Benefits

    • Comfortable and conveniently located central office workspace
    • Complimentary daily tea and coffee
    • Opportunity to scale a unique S2B2C model across Europe
    • Career path into regional leadership or global digital strategy roles
    • Warm and international culture based on respect, collaboration and giving your ideas a spotlight!
    • Interactive activities: team-building, company parties and events

    Estimated Salary after Taxes *

    Salary Monthly Yearly
    45.000,00 € 2.468,92 € 29.627,00 €
    55.000,00 € 2.913,83 € 34.966,00 €

    Income Tax for 45.000 € in Germany →

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