The TIENS Group Co., Ltd. is a multinational conglomerate, integrating industrial capital, business capital and financial capital with its scope of business covering biotechnology, health management, hotel and tourism industry, education & training, e-commerce and finance investment, etc. With its business reaching over 224 countries, TIENS Group has set up branches in 117 countries & regions and has established strategic alliances with top ranked enterprises from many countries. TIENS Europe Region is currently active on more than 20 markets.

Tasks

Design and implement the overall S2B2C platform operation strategy tailored to the European market, integrating direct selling and distribution models with a multi-tiered incentive structure.
Establish a structured distributor system (e.g., VIP, Agent, Partner), including onboarding, training, performance evaluation, and compliance with local laws and regulations.
Create sustainable growth strategies for B-end (suppliers/distributors) and C-end (consumers), balancing both sides of the platform to ensure long-term ecosystem health.
Oversee the full user journey from registration to repeat purchase, using data-driven insights to optimize activation, conversion, and retention, aiming to increase GMV and LTV.
Collaborate with marketing to launch localized promotions (e.g., group buying, flash sales, loyalty programs), and implement performance-based incentives to drive B-end activity.
Align with supply chain on product selection and availability, ensuring high-demand and high-commission products support distributor sales success in EU markets.
Build data dashboards to track key operational metrics (e.g., distributor activity, commission settlement, engagement), while proactively identifying risks such as fraud or regulatory breaches.
Serve as the central operational hub across departments (tech, marketing, legal, logistics), driving seamless cooperation to deliver platform goals efficiently and compliantly.

Requirements

5+ years of experience in e-commerce, social commerce, or platform operations.
Minimum 2 years hands-on experience with S2B2C or tiered distribution platforms.
In-depth knowledge of multi-level commission systems, channel incentives, and digital distributor ecosystems.
Preferred background includes experience in overseeing operations for large-scale health, pan-entertainment, live streaming, social, AI, or similar products.
Proficiency in German and English is required; additional European languages is a strong plus.

Benefits

Comfortable and conveniently located central office workspace
Complimentary daily tea and coffee
Opportunity to scale a unique S2B2C model across Europe
Career path into regional leadership or global digital strategy roles
Warm and international culture based on respect, collaboration and giving your ideas a spotlight!
Interactive activities: team-building, company parties and events