Overview

We're looking for a high-impact Performance Marketing Strategist (gn) to turn our paid social into an acquisition engine that reliably scales and fuels our next-phase growth plan.

We’re on an aggressive scale-up trajectory and our paid social performance must be predictable, efficient and investor-grade. This is not "account manager" work, your job is to own the creative strategy, design experiments and decode the data to scale winners efficiently. Partnering up with media buyers/external agencies, you’ll run our Meta account and experiment with TikTok, YouTube and Pinterest. Your superpowers: structured testing, strong analytical thinking and creative direction that consistently uncovers scalable acquisition angles.

What success looks like (6 months)

Improve ROAS and keep CAC under control while scaling monthly ad spend with sustained unit economics
Define and validate a clear acquisition proposition that attracts high-quality customers, optimising for AOV, repeat rate and LTV (not just cheap conversions)
Build and run a structured creative testing system that uncovers scalable ad concepts and reduces creative-to-winner time. Turn the results into a clear and replicable playbook

Aufgaben

You will

Own channel strategies for Meta: account structure, campaign types, budget and media strategies and when to move from exploration to scale.
Design & run testing frameworks: structured hypothesis → test plan → success metrics → scale/kill decision. Implement holdout / incrementality tests and uplift measurement.
Lead creative strategy & ops: conceive hooks/angles, brief rapid creative production, run multi-variant creative tests and fatigue management. Creative quality drives performance and you’ll prove it.
Data, measurement & analytics: own dashboards, LTV and cohort analysis, funnel conversion rates and experiment-level stats. Use results to optimize budget allocation and scale winning campaigns.
Automation, AI and scale playbook: build rules, scripts and SOPs that reduce manual work and enable predictable scaling. Leverage AI tools to work smarter and faster.
Cross-functional work: work tightly with the marketing team, product development and agencies to align on overall business and marketing goals, targets, customer segments, brand and product messaging and offerings
Stay ahead of platform changes: anticipate and adapt to new formats, specs, and privacy rules to keep acquisition scalable and efficient.

Qualifikation

What we expect you to be great at

Paid social mastery: hands-on with Meta Ads Manager; TikTok, YouTube and Pinterest are a plus.
Experimentation & analytics: design A/B and holdout tests, interpret soft KPIs and results, pull cohorts, model LTV and translate learnings into business action.
Creative strategy & production: write crisp briefs and hooks, iterate and scale high-performing concepts; experience with UGC and creator/influencer partnerships.
Budgeting & scaling: set budget and campaign splits, pace budgets and scale efficiently without losing ROAS.
Cross-functional collaboration & communication: turn performance insights into actionable creative, product and ops recommendationsYou speak the language: You speak our customers’ and team’s language. Therefore, fluency in German and English is a must.

Benefits

A successful and growing company: Join a growth company that has just raised a Seed round.
Awesome team: Work directly with experienced marketers and our founders in a dynamic and international team
Future of food: Be part of building the future of frozen convenience food in e-commerce and retail.
Start-up culture: Start-up culture that values direct and transparent communication, a fast-paced environment, and personal development. With Freda, you can make a real impact
Perfect setup: Enjoy a central office in Berlin Mitte, flexible working hours, and numerous benefits.

We look forward to receiving your application.

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