A dynamic, internationally operating B2B services provider with a strong presence across Europe is looking for a hands-on Head of Marketing & Communications to lead its marketing efforts from strategy to execution. This is a pivotal, end-to-end role ideal for someone who enjoys both strategic thinking and rolling up their sleeves to deliver results.

Working closely with the Commercial Officer and cross-functional teams, you’ll drive impactful campaigns that fuel growth, strengthen brand equity, and elevate internal and external communications.

Tasks

Key Responsibilities:

Turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
You have full ownership over our communications strategy and deliver campaigns that drive brand, reputational and commercial growth.
Internal communication; be responsible for employment engagement and internal communications as well as working closely with C-Suite on their communications towards the organization and outside world.
Take full ownership for our brand refresh and work to develop a suite of multimedia content to target our audience.
Being responsible for the output and performance of our content and digital marketing partner.
Work collaboratively with a variety of stakeholders across C-Suite, sales and product management to ensure there is buy in and understanding about future marketing campaigns.
Support the sales team with collateral and content to help them convert more prospects.
Utilise a variety of tactics – ABM, paid social, webinars and email marketing – to generate MQLs and drive pipeline growth.
Oversee the execution of a variety of content marketing activities – thought leadership, blogs, ebooks, webinars and video – ensuring quality is high.
Oversee website maintenance and updates, ensuring content is optimised for SEO, and build our presence across different social channels
Track and report on traffic, CAC, MQLs, conversion rates, attribution, web analytics, and pipeline growth
Developing materials and presentations to support sales.
Work with customers and stakeholders across the business to gain insights into the unique needs, preferences, and behaviours of our target (customer) segments.
Manage and report on the monthly marketing budget.

Requirements

8–10 years of senior experience in marketing and communications, ideally in B2B services
Proven track record to drive awareness, lead generation, and commercial impact
Experienced in internal corporate communications and /or external communications, social / digital marketing, employee engagement
Strong stakeholder management—internally and with external partners
Experienced in leading projects from start to finish
English fluency (excellent copy accuracy and proofreading skills, articulate written, visual and verbal communicator); German is a plus

Benefits

High-exposure role working directly with executive leadership
A chance to contribute to significant Marketing & Communication transformation
Ownership from day one and freedom to make a difference
A supportive, diverse international team, fostering personal growth and development.
Competitive compensation, pension plan and the hybrid work flexibility (remote & Hamburg office).

Apply now!

Simple & without obligation:

Just upload your CV and we will reach out to you with more details.

Any questions?

Write us or call: +49 69-34868757

This is a permanent position with the client company, mediated by Sourcing Heads GmbH.

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