Product Marketing Manager

We are seeking a driven, ambitious Product Marketing Manager to join our growing team. As the Product Marketing Manager, you will play a key role in amplifying the reach of Seqana’s cutting-edge products across the globe by engaging a diverse spectrum of stakeholders including farmers, agricultural enterprises, and governmental bodies to foster a sustainable agricultural future.

Tasks

• Brand Development and Positioning: You will be instrumental in developing, implementing, and refining Seqana's brand identity. This involves creating a compelling product narrative that resonates with our mission of leveraging technology for climate action. You'll ensure that our brand consistently communicates the transformative potential of soil carbon sequestration across all our marketing channels.
• Content Creation and Messaging: You will own the creation of impactful, informative content that educates and inspires our audience about the benefits of soil carbon sequestration and regenerative agriculture. Your ability to craft compelling messages will be vital in communicating the significance of our work and its broader environmental and social benefits.
• In-Person Event Strategy and Execution: Own the strategy, planning, and execution of in-person events, such as trade shows, conferences, and workshops, where Seqana can showcase its solutions and engage directly with stakeholders.
• Content Marketing for Lead Acquisition: Utilize content marketing to attract and engage potential leads by creating valuable, informative, and compelling content. This includes blog posts, whitepapers, case studies, and videos that highlight the benefits of soil carbon sequestration and the technological advantages of Seqana’s solutions.

Requirements

• 2+ years in marketing. Preference for experience in relevant fields (AgTech, carbon accounting, etc.).
• Fluent English language skills, capable of communicating complex technologies effectively. German or other languages are a plus.
• Technical acumen combined with a keen interest and willingness to develop a deep understanding of our technical product and the science behind it.
• Interest in, and eye for, graphic design
• Comfortable in a fast-paced environment. Quick learning, adaptability, and strategic thinking
• Self starter, excited to work in a highly autonomous environment.

What makes you stand out

• Experience building and maintaining websites
• Knowledge of the Carbon Markets and carbon farming
• Familiarity with methodologies related to nature based solutions, ideally SOC, and carbon registry standards (e.g.: GHG Protocol Land Sector and Removals Guidance, Verra’s VM0042, Gold Standards Soil Organic Carbon Framework Methodology)
• Experience in using and maintaining a CRM

Benefits

• Take part in exclusive workshops with Seqana's elite advisory network, featuring experts from top-tier organizations like Bayer, BCG, and TÜV-Süd.
• Be part of our highly motivated, committed, and international team with flat hierarchies that is working on solving one of societies’ biggest challenges: Climate Change
• Witness and shape the evolution of a new business being built
• Work in a casual environment with flexible hours and some ability to work from home
• Competitive salary, benefits, and compensation package
• Drinks, healthy snacks, team events, and your choice of hardware

Seqana is committed to building a workplace culture based on the values of proactivity, authenticity, creativity, and empathy, where equal employment opportunity is guaranteed to all applicants and team members regardless of their race, color, ethnicity, sex, sexual identity, religion, or disability. If this job intrigues you, but you’re thinking you might not have all of the qualifications, please do apply anyway. We are looking for well-rounded people from around the world who can contribute in more ways than just what is listed in this job description. We are excited to build a team that celebrates diversity in all its forms.

Join us if you want to advance climate action in your daily work and are open to new insights and opportunities everyday.

Our Offer

• 30 days of paid vacation (PTO)
• Full-time, unlimited contract.
• Stock options: take part in our success

‍Preferred starting date: As soon as possible

‍Location: Beautiful office in the heart of Berlin-Kreuzberg, check out our LinkedIn for some impressions of the team and the office

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Lastly, please include a convincing motivational paragraph in your cover letter! :)