Performance Marketing Manager (all genders)

READY TO UNLEASH THE POWER OF OPEN FINANCE WITH SMART DATA SOLUTIONS?

In this role, you will support the optimization of our B2B marketing strategies. Your expertise in digital marketing tools and platforms such as Google Ads and Salesforce is crucial for enhancing our lead generation and nurturing processes.
This position allows you to directly contribute to improving our marketing activities, providing data-driven suggestions, and ensuring that our campaigns are efficient and effectively support our business objectives. Ideal for someone with a deep understanding of digital marketing and a passion for achieving measurable results.

About the position:

• Department: Marketing
• Team: Marketing
• Locations: Berlin, Hamburg or Munich (Germany)
• Remote status: Hybrid
• Number of positions: 1

This position follows a hybrid working schedule with semi-regular in-person events and meetings onsite. We have 3 offices in Germany; one in the beautiful harbor city of Hamburg (Germany), the second in the Bavarian capital Munich (Germany), and the third in the German capital Berlin (HQ). We come together a minimum of twice a year to celebrate our successes together.

Tasks

Your role and goals:

• Analyze and optimize existing campaigns through regular evaluations to enhance efficiency and identify improvement opportunities.
• Develop and implement campaign strategies by creating new formats for lead generation based on detailed market and audience analyses.
• Coordinate with the content team and online marketing manager to ensure unified and targeted strategy implementation.
• Provide data-supported recommendations to department heads to improve marketing strategies and action
• Manage lead nurturing processes to implement and refine methods that effectively nurture generated leads and promote conversion.
• Regularly produce and present performance reports on campaign performance to department heads and stakeholders.

Requirements

What you bring to the team:

• At least 3 years of experience in B2B marketing, ideally within the fintech and banking sectors.
• Expertise in digital marketing tools and analytics platforms such as Google Analytics or Matomo.
• Proficiency in managing PPC campaigns with a strong understanding of Google Ads; Google Ads certification is highly regarded.
• Experience with LinkedIn Ads, demonstrating the capability to target and engage professional audiences effectively.
• Familiarity with SEO tools like Sistrix, Conductor, or Seobility.
• Competence in utilizing CRM and marketing automation platforms such as Salesforce or Hubspot, which is crucial for managing customer relationships and automating marketing processes.
• Business fluency in English and in German languages are essential.

Benefits

Why Qwist?

• Work with a true open banking pioneer and witness the journey/revolution from open banking to open finance and beyond. Work with colleagues with years of experience in the industry and a true passion and vision for the future of open banking.
• Healthy work-life balance: Time is precious. Make it count. We enable all our employees to organize their living and working hours flexibly, making it possible to combine personal life with work life!
• We are ever-evolving and so are you. We have business goals (OKRs) but also personal development goals. Our formalized bi-annual feedback process, regular Engagement checks and personal development budget are available to make sure that we grow together and find everyone's perfect spot at the table.
• You will become part of a cross-functional environment where you will be empowered through ownership and collaboration;
• A relocation package and/or visa support for those who need it
• While we offer the opportunity to work at our offices in Germany with all the amenities, we have a distributed working style, with semi-regular in-person events and meetings. Productive at home? So are we.

Don’t meet every single requirement? At Qwist we value diverse perspectives and experience. If you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

Qwist is proud to be an equal opportunity workplace where we value diversity. We do not discriminate on the basis of race, religion, ethnicity, national origin, gender identity, sexual orientation, age, marital status or disability status.