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Home  | English Speaking Jobs  | Pflegia  | Social Ads Specialist (m/f/d)...
  • Berlin

  • Your mission

    Paid Social Campaigns

    • Own and scale paid social campaigns – across Meta (Facebook & Instagram) with full performance responsibility
    • Launch and grow TikTok Ads – ideally from scratch, with lots of creative freedom
    • Track and optimize performance KPIs – including CPL, CTR, CVR and ROAS

    Analytics & Reporting

    • Track performance across tools – including GA4, Meta Ads Manager and other analytics platforms
    • Deliver clear insights and reporting – through weekly and monthly performance reports with actionable recommendations
    • Collaborate with BI and data teams – to ensure accurate tracking, attribution, and deeper analysis where needed

    Collaboration & Coordination

    • Work closely with creative and content teams – to develop scroll-stopping visuals, copy, and landing pages
    • Coordinate campaign plans with stakeholders – internally with marketing and growth teams, externally with agencies if needed

    Experimentation & Growth

    • Test new platforms and ad formats – including LinkedIn Ads, Pinterest, Reddit, or other emerging channels
    • Run structured A/B tests – on creatives, copy, audience setups and placements to continuously improve performance
    • Stay on top of trends – bringing in fresh ideas and innovative approaches to keep our campaigns ahead of the curve

    Your profile

    • 2+ years of experience in Meta Ads – with a proven track record in performance marketing
    • Experience with TikTok Ads is a strong plus – or a clear willingness to take ownership of it
    • Strong understanding of campaign tracking, analytics, and attribution – including tools like GA4
    • Nice to have: knowledge of Google Ads, SEO, or SQL – not required, but helpful
    • Fluent English communication skills – German is a plus
    • Analytical, structured, and proactive – with a hands-on mentality and ownership mindset

    Why us?

    • Meaningful work with real impact – your campaigns help solve one of the most urgent challenges in healthcare
    • Competitive salary and performance-based bonus – your success is rewarded
    • Hybrid working model – from home or in our modern Berlin office
    • 27 vacation days – plus a pet-friendly office, snacks, drinks and a collaborative team
    • Flat hierarchies and real ownership – you’ll work closely with decision-makers and shape your role actively

    Jobs at Pflegia

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