Jobs in Germany
Your mission
Multichannel Performance Marketing
- Plan, launch and optimize lead generation campaigns – across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads and LinkedIn Ads
- Define and track platform-specific KPIs – such as CPL, ROAS and conversion rates to ensure maximum efficiency
Analytics & Reporting
- Build and maintain dashboards – in Looker Studio or Power BI to visualize campaign and funnel performance
- Use SQL for deep-dive analysis – to extract, segment and evaluate campaign and user journey data
- Work with BI and data teams – to improve tracking logic and refine attribution models
Strategy & Budget Ownership
- Manage a performance marketing budget of up to €300K/month – with full responsibility for allocation and ROI
- Propose shifts in channel mix and test new acquisition strategies – based on performance data and business needs
- Ensure alignment with company goals – across both B2B and B2C initiatives
Growth & Testing
- Run A/B and multivariate tests – on landing pages, creatives, messaging, and audience targeting
- Identify and test new channels for growth – including programmatic and native advertising where relevant
Collaboration
- Coordinate with design, dev and copy teams – to ensure aligned messaging and conversion-focused creatives
- Work closely with sales and recruiting teams – to optimize lead quality and downstream conversion
- Manage external agencies – and hold partners accountable for delivery and performance
Your profile
- 3+ years of experience in performance marketing – across platforms like Google Ads, Meta, TikTok and ideally LinkedIn
- Strong command of analytics tools and SQL – with experience in building BI dashboards (Looker Studio or Power BI)
- Proven experience managing large-scale budgets and high-volume funnels
- Deep understanding of attribution, tracking flows and conversion optimization
- Excellent communication in English – German is a plus
- Structured, analytical and proactive – with a strong sense of ownership and drive to improve
Why us?
- High-impact work with purpose – shape how healthcare professionals and employers connect
- Performance ownership at scale – with modern tools, full budget control and decision-making power
- Hybrid flexibility – remote-friendly setup with access to a central Berlin office
- Learning budget and 27 vacation days – plus snacks, drinks, and a pet-friendly workspace
- A fast-growing, mission-driven team – with flat hierarchies and full transparency
