Digital Advertising Specialist (m/w/d)

At Pflegia we are building and operating an innovative job-matching platform, which intelligently brings together caregivers and healthcare employers. Our vision is to become Europe's leading job platform for nursing professions and to fight the nursing crisis! Become part of the team and shape the nursing job market together with us!

Tasks

• Design, manage, implement, and execute new PPC user acquisition strategies.
• Develop compelling ad copies that align with our brand and optimize them for maximum performance.
• Plan, execute, and manage paid search and paid social campaigns to achieve business objectives within allocated budgets.
• Analyse campaign performance data and provide actionable insights to improve overall results.
• Conduct thorough keyword research to identify relevant and high-performing keywords for our campaigns; SEO knowledge is a plus.
• Monitor and adjust bid strategies to maximize ROI and achieve campaign goals.
• Collaborate with an external marketing agency on marketing materials, content, and creatives.

Requirements

• 3+ years of proven track record in user acquisition on web platforms, with a focus on scaling organic search.
• Extensive hands-on experience with paid online marketing, especially a solid understanding of Google Ads, Meta Ads, and TikTok Ads. Experience with other platforms like LinkedIn or Microsoft Ads is a plus.
• Creative mindset and excellent writing skills for ad copy creation.
• Demonstrated ability to effectively manage and optimize a monthly acquisition budget across channels and perform in-house media buying.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication skills in both German and English.
• Up-to-date knowledge of industry trends and best PPC practices.
• Experience with several of these frameworks/tools is a plus: Looker, SQL, Hotjar, Semrush, Posthog.

Benefits

• Lots of opportunities for professional growth and development
• A pleasant workplace (open-plan office centrally located in a beautiful building in Berlin) with home office option
• A very nice, inclusive, collaborative and cooperative working atmosphere
• Free drinks

We have a lean and quick hiring process, do not hesitate to apply!