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We are seeking a results-driven B2B Marketing Manager (m/f/d) to join our team. In this role, you will take ownership of driving enterprise lead generation and brand visibility for our B2B solutions. You will manage demand generation campaigns, optimize funnels, and help position our technical solutions in ways that resonate with decision-makers. This is a hands-on marketing role, combining strategic thinking with operational execution.
Plan and execute B2B demand generation and lead acquisition campaigns.
Manage and optimize marketing funnels to improve conversion rates and pipeline contribution.
Translate complex technical offerings into compelling marketing messages.
Conduct research on market trends, competitors, and customer needs to inform campaigns.
Collaborate with content creators and the SEO team to deliver aligned, high-quality materials.
Track, report, and analyze performance metrics to optimize future initiatives.
Build brand visibility through enterprise-focused campaigns and content.
4–5 years of experience in B2B marketing, preferably in tech, SaaS, or related industries.
Demonstrated success in lead generation, demand generation, and funnel management.
Ability to simplify and position technical concepts for diverse audiences.
Proficient in marketing automation, reporting, and campaign analytics.
Strong communication and collaboration skills in English (German a plus).
Highly organized, results-oriented, and comfortable in fast-moving environments.
We value clarity, accountability, and efficiency over buzzwords — a role for those who thrive in results-oriented environments.
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Flexible working hours: Tailor your work hours to your personal needs for a better work-life balance.
Remote work: Our agile teams collaborate seamlessly from their preferred location, whether in our modern offices in Karlsruhe or Berlin or fully remote.
Work from Abroad: Extend your workspace beyond national borders with our support for remote work from abroad, enabling you to work from your favorite international destinations while staying connected with your team.
Mental Health: We support your mental well-being with our annual Mental Health Day and collaboration with psychologists and lifestyle experts.
Physical Health: Our office infrastructure provides state-of-the-art workspaces with ergonomic design to enhance your health and productivity, while staying fit on your commute with your JobRad. Additionally, employees receive a generous subsidy for ergonomic home office furniture, ensuring optimal work conditions even when working remotely.
Professional Development: Utilize training opportunities to develop and stay current with your skills.
Company Pension Plan: We support your financial security for the future with an attractive contribution.
Working Environment: You'll experience a respectful and friendly workplace culture, characterized by transparency and a family-like corporate culture.
Vacation and Paid Time Off: Enjoy 30 days of vacation and additional paid leave for special occasions.
International Collaboration: As an international company, we successfully overcome time zones and language barriers, providing you an international work atmosphere.
Social Activities: Strengthen your commitment and team cohesion through team-building events, participating in sports events and social activities.
Long-Term Stability: With over two decades of experience, we are a reliable employer for our employees.
Well-being: Enjoy fresh cuisine and diverse catering options to ensure your physical well-being.
Get together: Work hard, play hard - We come together twice a year for our company celebrations, strengthening our team bonds.
Modern Workspaces: Our office infrastructure offers state-of-the-art workspaces with ergonomic design for your comfort and health.
Corporate Culture and Values: You become part of a positive corporate culture that embraces values such as diversity and inclusion.
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Berlin, remote