d) - Freelance

Berlin

Deine Aufgaben

Expand the landscape: Audit our current tracking setup on our web and app and implement new event tracking schemas aligned with our customer journey and product roadmap.
Enable experimentation: Identify and resolve existing tracking discrepancies to ensure our tracking and A/B testing efforts (and subsequent data analysis) are accurate and actionable.
Optimize our data layer: Work with our developers to improve the Data Layer structure, ensuring it serves as a "single source of truth" for all third-party tools
Improve server-side tracking: Optimize and maintain our server-side tracking (sGTM) to improve data privacy, site performance, and measurement accuracy.
Bridge the gap: Work closely with the Product and Engineering teams to ensure new features are launched with "tracking-by-design."

Google Tag Manager: Deep experience in both Client-Side and Server-Side GTM.
Tracking governance: Expertise in creating web and app tracking structures and documentation that non-technical stakeholders can understand.
GA4 experience: Mastery of event-driven data models, custom dimensions, and exploration reports.
A/B testing support: Proven track record of setting up tracking for A/B testing tools to ensure clean bucketed data.
Web technologies: Strong understanding of JavaScript, HTML, and CSS selectors for custom tag implementation. Strategy-minded: Ability to map technical tags to high-level customer journey milestones.