Type: Full-time

Location: Berlin Hybrid

Start: ASAP

Duration: 12 months

Employment Type: 1 year full time contract. Freelance contracts or agency contracts will not be considered for this role.

About StartSteps

We help people in Germany upskill for tech roles through industry-aligned training and employer partnerships.

Role Summary

You will own paid acquisition across Meta, Google, and TikTok, manage tracking and reporting, and drive predictable lead volume for our tech-career programs funded by Agentur für Arbeit.

Tasks

Paid Acquisition

Plan, launch, and optimize lead-gen campaigns across Meta, Google, TikTok
Manage TOFU/MOFU/BOFU funnels across multiple programs (Orientation, Mentoring, SAP, ServiceNow, AWS, etc.)
Build and test creatives; brief UGC creators and editors; ensure fast and cost-effective content production
Manage budgets, pacing, and KPIs (CPL, CPA, quality)

Data, Tracking & Analytics

Maintain tracking setups across all platforms and Pipedrive
Ensure clean UTM flow from landing pages to CRM
Troubleshoot pixels, events, and CAPI issues
Build and maintain Looker/Sheets dashboards (ads + CRM)
Report on performance, attribution, and funnel conversion

Cross-Team Collaboration

Align with Sales on lead quality
Coordinate with Program Managers and Partners on new launches
Support the launch of webinars and landing pagesWork closely with the Social Media team to align content, messaging, and creative needs across paid and organic

Requirements

Requirements

Strong experience in Meta, Google, TikTok performance marketing (minimum of 2 years)
Proven experience in lead generation, funnel management, and tracking leads accurately in CRM platforms.
Solid tracking + attribution skills (UTMs, pixels, CAPI, events)
A creative eye for hooks, storytelling, and high-performing ad angles
Experience writing short-form ad scripts and briefing content creators
Independent, driven, and confident taking full ownership of campaigns with no supervision
Hands-on, entrepreneurial mentality, someone who can figure things out, move fast in a startup environment, and confidently outsource tasks if needed.

Nice to Have

Experience with Pipedrive
Familiarity with Bildungsgutschein-funded programs
Comfort working with UGC creatorsBasic understanding of tech-career pathways

Benefits

Competitive compensation package.
Dynamic and inclusive work environment.
Equal opportunity employer committed to diversity and inclusion.

This is an opportunity to support a more diverse and inclusive tech landscape. Join us in making a difference!

Submit your CV and cover letter to apply. Shortlisted candidates may be asked to complete a case study as part of the interview process.

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